{"title":"Business Presence Case Study","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOnline Presence Case Study: Local Service Business Clarity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis sanitized case study shows how a local service business can improve the way it presents itself across its website, Google Business Profile, and social media channels. The business already had the basic pieces in place, but the messaging needed to be clearer, more consistent, and easier for potential customers to act on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFOTS reviewed the business’s online presence and created practical copy recommendations for the website, Google Business Profile, service descriptions, social media bios, and first Facebook posts. The work focused on helping customers quickly understand what the business does, where it serves, why it can be trusted, and how to request service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe final materials gave the business owner copy-and-paste wording, profile cleanup recommendations, service description improvements, social media engagement guidance, and a simple local content strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a sanitized portfolio example. Business-identifying details, contact information, and private account details were removed or generalized. Recommendations focused on clarity, trust, and customer communication; results are not guaranteed.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"asset-pack-52359725058-example-product-1","title":"Business Presence Copy Pack","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eClear, practical business copy that helps customers understand who you are, what you do, and why they should trust you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf your business description, website wording, Google Business Profile, FAQs, or customer emails feel unclear, outdated, generic, or inconsistent, this pack gives you a stronger foundation for how your business shows up online and communicates with customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Business Presence Copy Pack is designed for small businesses, local service businesses, restaurants, hospitality groups, dealerships, professional services, recruiters, staffing firms, franchise groups, and growing brands that need clearer customer-facing writing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat’s included:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• About Us rewrite\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Google Business Profile description\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Five customer-friendly FAQs\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Three customer email templates\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• One review request message\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• One included revision round\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Small business owners\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Local service businesses\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Restaurants and hospitality businesses\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Dealerships and automotive businesses\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Recruiters and staffing firms\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• B2B service providers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Franchise or multi-location operators\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Businesses with unclear or outdated online copy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat this does not include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Full website build\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• SEO guarantee\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Google Business Profile management\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Posting or publishing copy on your behalf\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Logo design, branding strategy, or graphic design\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Guaranteed rankings, traffic, calls, leads, or sales\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHow it works:\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePurchase the Business Presence Copy Pack.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplete the intake form with your business details, website, services, target customers, tone preferences, and current copy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFOTS reviews your business and identifies clarity gaps.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWe draft your business copy pack.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou review the draft and send one round of revision notes if needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFinal copy is delivered for you to add to your website, Google Business Profile, emails, or customer communication.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat we need from you:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Business website or current copy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Business description\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Services offered\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target customers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Service area\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brand tone preferences\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• FAQs customers commonly ask\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Any proof points, differentiators, or customer review themes\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"FOTS Career Solutions","offers":[{"title":"Default Title","offer_id":47926222717122,"sku":null,"price":229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4597\/5746\/files\/Businesscopyad_eaf14bd2-bbcc-4151-ae6b-42bd0e09e3dd.jpg?v=1781875249"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4597\/5746\/collections\/Online_Presence_Case_Study.png?v=1781895066","url":"https:\/\/fots-career-solutions.myshopify.com\/collections\/asset-pack-52359725058-example-products.oembed","provider":"FOTS Career Solutions","version":"1.0","type":"link"}